Accessibility Statement

Our commitment to accessibility

We are committed to making our online store accessible to everyone, regardless of ability or the technology they use to browse the web. We believe that every customer should be able to browse our catalogue, learn about our products, and complete a purchase with ease, and we work on an ongoing basis to remove barriers that could prevent this.

Conformance status

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines are the internationally recognised standard for making web content more accessible to people with disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Achieving and maintaining full conformance is an ongoing effort, and we continually review and improve the website to raise its level of accessibility over time.

Measures we take

To support an accessible shopping experience, we apply the following measures across our store:

  • Meaningful alternative text for images — so that customers using screen readers or other assistive technology can understand the content and purpose of images, including product photos.
  • Sufficient colour contrast and scalable text — to make text easier to read for customers with low vision, and to allow text to be resized without loss of content or function.
  • Keyboard operability — so that the store can be navigated and used without relying on a mouse or other pointing device.
  • Clear structure and plain language — including logical headings and straightforward wording, to make pages easier to navigate and understand.

Ongoing efforts

Accessibility is not a one-time project but an ongoing responsibility. As we add new features, content, and functionality to the store, we take accessibility into account and aim to apply the same principles described above. Where a limitation is identified, we work to address it as part of our regular improvement process.

Reporting accessibility issues

If you encounter any barriers while using our store, or if you need content provided in an accessible format, please let us know. You can reach us at:

When contacting us, please describe the issue you encountered, the page or feature involved, and, if possible, the device, browser, or assistive technology you were using. We take accessibility feedback seriously and will work to resolve reported issues promptly.